How to Build Your Speaking Business by Outsourcing Tasks

how to build a speaking businessAs Emerging Speakers, we are working to build a business, in one form or another. Some of us want to become Professional Speakers, some of us want to build our existing business getting leads through speaking, and some of us are working to improve our professional careers. No matter where you are on the Emerging Speaker scale, there are tools to help you move to the next level.

The next wave of upcoming speakers, to be truly successful and to build a pipeline of speaking opportunities, must step up their game in terms of technology, for themselves and their audiences. Technology use can help you get more done in less time, and help you grow your business.

I have great lists to help Speakers stay on top of the game.  You can refer to this Cool Social Media Tools post, or to this Speech Writing Hacks spreadsheet for some tool suggestions in managing your brand, developing your speech, interacting with your audience etc.

To remain competitive, and secure more engagements, a Speaker can no longer rely on simple powerpoints.  Taking advantage of tools will help you ‘look like the pro’ you are.  (Since you’ve read the Real Secret to Marketing Like a Pro, and you are NOW A PRO! – you’ve up’d your game and you’ll need tools that make you stand out.)

Let’s get real – we only have so much time in a day, and need to be smart about out precious resources. You are an entity now, and smart about knowing where your time is better spent.

You’ve gotta keep control of your time,” Warren Buffett says, “and you can’t unless you say no. You can’t let people set your agenda in life.”

Is your time better spent working on your ebook, speech or other intellectual property, or exercising to build your energy, or messing with the headaches of formatting or editing your video? I’m hoping you didn’t choose the last two options or say, ‘I need to be working on all of them!’.

Below are some great, inexpensive ways to do to make better use of your time, with videos coming to show you how to best use each tool for your Speaking business. I love these specific platforms because you get so many more options and comparative entries, whereas when you deal with 1 local vendor, a friend or an intern, you are limited to their creativity with limited comparison capability. (And it helps you move into the role of ‘boss’, helping you define requirements, manage, and set expectations)

  1.  A very cool, inexpensive help to get some help.  All gigs are $5, with additional fees for add-ons for customizing, rush jobs, etc.
    • You can get some short, creative videos – by providing the script (sales script, inspirational script, your personal quotes, hooklines for your next presentation / promo, etc.) you can get some different and interesting videos.  They can be ‘spoken by someone, uniquely laid out and moving text, drawn images, etc.  There are some interesting possibilities.
    • You can get transcripts done
    • You can have your ebook chapters proofed / edited
    • So many options!

You can establish some great working partnerships as well. As you are bootstrapping your business to grow it strategically, this is a GREAT place to start. (This is also an option for you, as a Speaker, to offer some kind of service to make a little extra cash).

2. 99 Designs (aff on the sidebar): Great place to run design competitions, for $99 and up. Love this place!  I’ve met some of the management as well.  I signed up as an affiliate after using them for a couple of years, and recommended them anyway.  What can you do at 99 Designs:

    • Get a bookcover designed
    • Get a unique business card design
    • Get logo designs
    • Get some info product designs
    • If you want some unique t-shirt designs for some of your ‘sayings’
    • CD / DVD cover designs

As with Fiverr, you can establish some long term working relationships.  For a speaker that’s interested in creating a line of information products or multiple streams of income, this is a great place to get started and find someone that matches your style and can help you create some grand, unique and consistent marketing.

3. The envato marketplaces: The place has tons of options to help speakers all along their path, from custom website themes (I have several wordpress themes from here), to royalty free stock photos and audio files for your presentations, webinars, and videos,

    • Themeforest (aff):  responsive website themes
    • Audiojungle (aff):  perfect sound files for trailers, podcasts, webinars, videos and presentation
    • GraphicRiver (aff): get some great designs for your marketing materials, templates, logos, great stuff.
    • Videohive (aff): all kinds of great options to improve your videos.

Think about it – you can spend time toiling on powerpoint or keynote, looking for photos you’re allowed to use (that everyone uses), doing all of your materials very simplistic and not very professional, OR, you can get some inexpensive help.  All these tools and sites help you create the look and materials you need to help you in establishing your credibility, having people see you as a professional speaker, and someone who is in it for the long haul.

Over the course of the next few weeks, I will be release training videos & posts on all the tools I recommend for the Emerging Speaker and Freelancer, demonstrating how to best use them in your speech development, client / audience management, maintenance – monitoring – management, and product development funnel.  I’ll be creating a unique monthly video library which will be opened for membership access.  You’ll get access to all the tool training videos, AND as a bonus you get up to 1 hour of my time each month to help you with using or implementing the tools, to answer your social media or marketing questions, or help you with building your Speaking business. I’m excited for this new launch  –  and to see what all of the Emerging Speakers will be creating in this next year!

Don’t struggle anymore with how to build your speaking business – outsource.

What will you be creating?  And- what tools do you use that have worked best for you? Leave a comment and let us know!



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